According to statistics, 85% of consumers trust video-reviews more than personal recommendations. 81% of potential customers look up information about the product before making a purchase. And if the reputation score rises from average to excellent, it leads to a 3 or 2-fold increase in trust.

And this is just a small part of the statistics, which clearly prove how important reputation on the internet is. It is very difficult to form a positive brand image by yourself. Reputation House, an agency that has been working in the field of ORM since 2010, is ready to help you solve this problem.

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Online Reputation Management, or ORM, is a set of activities, directed at identifying and controlling reputational risks, deflecting negativity, informational attacks, and distributing content to form and protect a positive image of the company. ORM includes online monitoring of all company mentions, organizing discussions on forums and services, publishing positive articles on mass media and blogs. Reputation House works with negative reviews and many other things.

The problem is that people are more inclined to leave negative comments online than positive ones. According to data for 2022, on average, 15 Americans speak out about bad service, but only 11 are willing to share their good experience. Therefore, if there is a lot of negativity on the internet, it will lower the audience's loyalty towards the brand along with its trust towards the product. And a decrease in sales as well as a loss of customers will be the natural results.

This is demonstrated by the relentless statistics shared by Reputation House: 1 or 2-star reviews would fail convert 86% of potential customers. If a business receives one additional star on Yelp, its revenue increases by 9%. And 49% of people will choose a company only if its rating is at least 4 stars.

How and why does the Reputation House agency work with SERM tools?

There are a few areas of focus within ORM, among which are monitoring of mentions, guerilla marketing, and the creation and promotion of positive content. It also includes SERM, i.e., working with search results. This means creating and filling satellite websites, social media, online mass media, and encyclopedias with information, covering the company's activity in a positive light.

In Reputation House, the use of SERM and other ORM tools relies on a comprehensive approach. Negative content is pushed out from the first pages of search results in compliance with the rules of working with various resources and taking into account the psychology of consumers and their preferences. Reputation House's work with reviews, removing fake information about the company, deflecting informational attacks from competitors, increasing ratings through positive reviews, and creating groups of loyal clients helps to form an unconditional trust towards the brand or person.

Achieving the reputational goals set by a business is now possible thanks to new apps created by the agency. They are My Reputation House, designed for small businesses, and Reputation House, an app oriented toward major companies. Users can choose between basic or advanced functionality to gain access to options they need.

For example, a basic option gives the ability to receive analytics, segment and compare the audience by specified parameters, and monitor geo-referenced objects with online data updates. The advanced package includes the ability to add new sources, control of the loyalty index, the formation of PDF reports, and other ORM tools, including SERM by Reputation House. It is also worth noting that the agency developed nee software, which consists of six tools. Moreover, the work of Reputation House with review is unique in the way that we process them manually.

Why is it better to entrust ORM to Reputation House?

The Reputation House agency actively participates in international conferences. For instance, it participated in the ECOM Africa 2023 conference (Cape Town, UAR), one of the largest exhibitions in the field of e-commerce. The company's mobile developments attracted the interest of both visitors and major brands.

Another recognition of the agency's expertise was an invitation to the SEAMLESS Middle East exhibition in Dubai, which took place in May 2023. This is a unique platform that allows people to exchange experiences and present new products to specialists in the fields of digital marketing, logistics, and e-commerce.

Among the speakers at both events was Nikita Prohorov, a co-founder of Reputation House, who gave a presentation on "Managing Online Reputation".

The company is also organizing an exhibition called "Reputation Awards", which will take place in Dubai on June 22, 2023. The agency conducted large-scale research using artificial intelligence and their own IT technologies. At the end of it, 10 developers with the best reputations will win awards.

Over the years of working, Reputation House had many successful cases, among which was the largest plastic surgery center. The problem was a defamatory article in the media about one of the clinic's doctors, which got a lot of reposts on social media. The result was a total lack of sales and a monthly loss of $113,000. The agency proceeded to resolve the problem by taking steps to take down the article as well as increasing the company's rating by removing 11 negative reviews and posting 45 positive ones. This resulted in nearly a doubling of inquiries and consultations from clients. Eight sales were made, and the monthly revenue increased by 30%.

Reputation can be compared to a company's credit history, which can be read by every customer. Now it is enough to simply type the query into a search engine and see what a business, a person, or a brand is all about. A positive reputation is a new non-material asset that you can't do without in the modern world. And we are not just talking about customer reviews. Reputation House helps build a positive image of the company in the broadest sense. And any business needs to work with its reputation at any stage of its development. If you don't have a reputation, we will create one for you. If your reputation is positive, we will support it. And if you have a negative reputation, our team will fix the mistakes and help you gain the trust of your audience.